• Noticias
  • Agenda

 
ZONA DE INTERCAMBIO PARA ESPECIES DE COMPAÑÍA, 2018 -2020 Susana Talayero

EUSKERA

MI CESTA | 0 ARTÍCULOS | 0,00€

BÚSQUEDA

FICHA

45,00€ | COMPRAR

OPTIMUM TYPE: CUSTOM TYPOGRAPHY DESIGN AND APPLICATION

WANG SHAOQIANG

OPTIMUM TYPE: CUSTOM TYPOGRAPHY DESIGN AND APPLICATION

EDITORIAL: HOAKI
ISBN: 978-84-17656-24-9

En stock

When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.

This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.

Desarrollo web |  AVISO LEGAL |  PROTECCIÓN DE DATOS | 

Librería ANTI liburudenda / Dos de Mayo, 2 / 48003 Bilbao / +34 944 150 375 / info@anti-web.com

INSTAGRAM

-