INNOVATION AND ENTREPRENEURSHIP
# A timeless classic from Peter F. Drucker,one of the world's leading management thinkers.
# Innovation and Entrepreneurship remains a key area of practice
# A bestseller in the Drucker Classic Collection
Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards. In addition to managers in all types of business, lecturers and students of management and business studies will this a revealing and exciting work. Highly critical in approach, it is nevertheless a practical and illuminating study of a area crucial for today's world.
Managers and CEOs; Practitioners on management development programmes/MBA; Management consultants; Entrepreneurs.
Introduction: The entrepreneurial economy; The practice of innovation; The practice of entrepreneurship; Entrepreneurial strategies; Conclusion: The entrepreneurial society; Suggested readings;
'Drucker now adds Innovation and Entrepreneurship to the remarkable series of books about management that he has been writing since 1939. Any book by Drucker is rewarding, and it is impossible to read the man without learning a lot'.
By Peter F. Drucker, Clarke Professor of Social Science, Peter F Drucker Graduate Management School, Claremont Graduate University, California