MARKETING STRATEGY FOR CREATIVE AND CULTURAL INDUSTRIES (MASTERING MANAGEMENT IN THE CREATIVE AND CULTURAL INDUSTRIES)
BONITA M. KOLB
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.