Oki Sato founded nendo in Tokyo in 2002. Since then, it has become one of the most sought-after design studios worldwide. The name nendo is Japanese for modeling clay. It is indicative of the studios playful, yet rational approach.
Nendo: 10/10 is a comprehensive monograph of the studios work. Each of the books ten chapters showcases one of nendos design principles. Chapters explore, for example, nendos compelling approach to multiplying, linking, concealing, balancing, magnifying, and folding.
Featured projects include vibrant store concepts and mystically inspired exhibition spaces as well as sculptural furniture pieces, home accessories, and design objects. Nendos impressively clear, yet intriguingly sophisticated work not only represents the epitome of contemporary design from Japan, but also sets the tone for designs future on the global scene.